Monday, April 19, 2010
Blog 13: Professional Web Presence
In the field of public relations, having a personal web presence is crucial. Every day you may be working with different clients. This allows them the opportunity to get to know you and decide whether they want to work with you or not. Having an impressive site, will more than likely get them to choose you. On the flip side, having an unorganized, scattered website may lose their interest in you and you may end up losing a job.
Tiffany N. Smith Web Presence
This link will take you to my web presence. I believe that when I offer this site to potential employers they will be impressed before they even meet me. This site represents both a personal and professional side and is a nice balance. In the future I will be able to add things with more experiences under my belt.
Blog 12: Gaming used for teaching and learning
Gaming can be used in public relations in order to reach a certain audience. If something may be relevant and can advertise during online game sessions or send subliminal messages within games. Interactive games could be a great way to get kids to learn, for example, all of the different toys they sell at Leap Frog and other toy companies like them.
The above video is a trailer for Second Life. Second Life is a virtual game that allows users to create an alternative world where they can interact with other users. This is a game where if you wanted to advertise and product place, there are many opportunities.
Sunday, April 18, 2010
Blog 11: Distance Education and Virtual Learning
In the public relations field, distance education can be used if someone has a job but wants to extend their education and does not have time to enroll at a university. There are also many seminars and workshops that can be offered online if someone does not have the time to attend, but would like to learn the skills taught. Another great use for distance education is the use for sailors in the Navy. Being an officer, I will have men and women in my chain of command that should pursue a degree. Distance education would give them the opportunity to take classes and not have deployments affect their learning.
UF Distance Education
This website shows courses and degrees that people can take online. Many universities, like the University of Florida, offer online courses and degrees. They have the same requirement as those that are sit down in a classroom, only they are offered online. This can help students who may not live in Florida, but want to take classes at the University of Florida, which has a good reputation.
Blog 10: Open Source Software ****NEW BLOGS
Open source software can be useful in the field of public relations because if there are enough people who work on a certain program, there may be a domain that creates a program for professionals to use. This program may make areas of public relations easier to access or be a more effective way of reaching a target audience.
Open Office
The example for open source software is Open Office. Open Office is a free program that is like Microsoft Office. It allows you to create documents, spreadsheets, presentations, and create databases for free, unlike Microsoft Office. This can be a very useful tool for someone who is on a budget and can’t afford the expensive software, like Microsoft.
Wednesday, March 24, 2010
Blog 9: Concept Maps
In Public Relations, when you are promoting something it is good to have a plan. By making concept maps using programs and websites like these, you are able to organize ideas and processes that you may have. You can also post them on the web to make them accessible to clients, colleagues or anyone who would need to know the information you are organizing.
Concept Map Video
This is a very simple example of how to make a concept map.
Blog 8: Google Documents aka Google Docs
In Public Relations, most of the work done is done as a group. Google docs can improve the group efficiency and efforts. They will also make it easier if someone is out of town on business, they can still play their role in the team.
Google Document Example
This is an example of a Google Doc that I can access anywhere there is internet.
Blog 7: Podcasts and sounds on the internet
Podcasts can be helpful in Public Relations because it is an easy way to promote a certain item. Podcasts can range from information people may need to know, funny segments that might catch the eye and spread faster among the viral world.
Funny Baseball Podcast
This is a funny podcast of baseball showing that podcasting can literally be done from anywhere.
Blog 6: Digital Storytelling ****BLOG 2
Digital storytelling can be used in Public Relations when trying to get a message out or promote something. In the Navy, it might become useful if I am trying to compile a series of pictures from a deployment or event to compile a clip that would entertain and serve a purpose to promote the unit.
Sammy the Dog
This example is a great way to view how we can use imovie to create a digital story. The story is about the Honeymuffins and getting a new dog.
Monday, March 22, 2010
Monday, February 8, 2010
Blog 5: Photoshop
The public relations field can use Photoshop and programs like it to create images for promotion. Some ideas would be if you had to create a new logo for a new company, banners or anything that a new design would be needed for. As for visual literacy, we can use the program to make images that people translate and can relate to, therefore remember. Recognition among people will make your product more known and would be better promotion.
I chose this tutorial because it goes step by step working in Photoshop and making a logo. This pertains a lot to me because working and dealing with promotions and such having tutorials and tools with Photoshop will come very useful.
Blog 4: Copyright (Extra Blog)
In every profession there are ethical standards and public relations specialists should be held to an even higher one because they are dealing with a company’s public image. So it is important to have a strong knowledge of what is ethical and what is not. The way I see it, you wouldn’t want to have something you worked really hard, physically or mentally, to be claimed by someone else so don’t do it to someone else.
I chose this video because it asked a few questions that I thought were interesting. Does copyright infringement lessen creativity? In the video he gives examples of people who have posted replies to their favorite songs, and their versions of copying their favorite artists. Yet when the mom of a 13-month-old child is asked to remove a You Tube video of him dancing to a song because she is violating the copyright of the song. I feel that this is really not an issue but a demonstration of how the law doesn’t necessarily help us.
Blog 3: Web 2.0 Technology
It is important to know this information and learn about the ways to use Web 2.0 because in the field of public relations, you have to understand what is going on around you. Also you can use programs as such to locate a target audience to promote different concepts, ideas and products. Using programs such as Facebook to create a “fan” page of your company, allowing you to promote and communicate with your public. They can interact with you, so it makes it more interesting for them and they are more prone to do it.
Web 2.o...oh yeah!
I feel that this video is a great representation of Web 2.0 because it is interacting with people. This video contains footage from a lot of different people saying what they like or dislike about Web 2.0. Before with the Web 1.0, there was more of a telling and explaining rather than an interaction when signing on to the web.
Blog 2: Mac vs. PC
It is important to understand both operating systems, even if you are more comfortable with one more than the other. Either in the public relations field or military, you never know which operating system you will be given or told to use, so knowing both is beneficial to you.
How to use a Mac
I chose this video, because I thought it explained how to use a Mac pretty well. As I said earlier, I have only used Windows on a PC so using a Mac is a completely different place. I thought this was a good explanation of how to use a Mac.
Blog 1: Educational Technology
According to the Association for Educational Communications and Technology, educational technology is defined as being, “the theory and practice of design, development, utilization, management, and the evaluation of processes and resources for learning.” Over the years educational technology has gone from slides and radios, to computers with wireless internet and DVD with Blue Ray and high definition. Technology is changing the way students are learning material and even the military.
As a public relations major, understanding how educational technology impacts the community, students and those who use it, allows a way to understand our audience better and create better lines of communication. Better knowledge of how they learned something, what was available, what is the best way to sort of say, “be on their level” and know how to interact with them, would be ideal and the best way of doing your job as a public relations specialist. Also going into the military, knowledge of educational technology will help me to understand what my sailors and enlisted personnel are working with and find ways to help them.