With the expansion of technology and its use in both a personal and business world, gaming has become very important. Online games allow people to escape from reality and not have to worry about their real world. Games such as Second Life, allow users to create an alternative life where they can create their own image and name. Although most gaming is used as entertainment, there have been instances where gaming has taken over people’s lives. On an NCIS episode, they had a petty officer who killed someone and planned on blowing up the ship because they thought they were truly playing the game.
Gaming can be used in public relations in order to reach a certain audience. If something may be relevant and can advertise during online game sessions or send subliminal messages within games. Interactive games could be a great way to get kids to learn, for example, all of the different toys they sell at Leap Frog and other toy companies like them.
The above video is a trailer for Second Life. Second Life is a virtual game that allows users to create an alternative world where they can interact with other users. This is a game where if you wanted to advertise and product place, there are many opportunities.
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