Photoshop is a program that allows users to alter or create pictures. This is important because as a people we depend on visual literacy for many things. Whether it is recognizing a favorite McDonalds by the giant golden arches, or the sign for which bathroom to use, we as human being rely heavily on visual literacy. I was recently overseas and did not speak the language of the country so I relied heavily on depicting pictures to know where things were and what not.
The public relations field can use Photoshop and programs like it to create images for promotion. Some ideas would be if you had to create a new logo for a new company, banners or anything that a new design would be needed for. As for visual literacy, we can use the program to make images that people translate and can relate to, therefore remember. Recognition among people will make your product more known and would be better promotion.
I chose this tutorial because it goes step by step working in Photoshop and making a logo. This pertains a lot to me because working and dealing with promotions and such having tutorials and tools with Photoshop will come very useful.
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